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RBD – Our First Business Seminar

Marketing By Design: Stand Out From the Crowd and Get Your Business Noticed!
Rockland Business Digest magazine presents the first of its business seminars by Steve Powell

Struggling under the current economic climate and wondering what to do? Expanding and unsure how to make the transition? Launching a new company?

Four seminars in one half-day commitment! Valuable branding, sales and marketing techniques that can be put to immediate use! Real-world marketing guidance that can make a significant impact on your bottom line!

Seminar Leader:
Steven Powell
President & Chief Creative, C8 Marketing Group
Co-publisher, Rockland Business Digest magazine

During his 25-plus year career, Steven Powell has created award winning sales promotions for General Mills, Dunkin’ Donuts and Kraft Foods, overseen marketing and creative for national newsstand magazines, developed highly profitable sales portals for leading catalog companies and helped a NY science museum raise funds for its expansion. Since 2001, he has helped scores of local, regional and national businesses brand themselves for increased profits and success through the C8 Group.

Focusing on the “why” as much as the “how,” Steve’s memorable presentations take audiences through the ins and outs of branding, targeted marketing. He clearly explains the basics of branding and marketing with clarity and humor, supplying real-world examples and detailed handouts to illustrate his points.

Seminar Agendas:

Session One:
60 minutes + Q&A / Group Discussion Your Unique Message – Finding Your Core Identity Every business needs to know who they are and what they really sell. You may know your product or service, but are you sure you know what they’re buying? Are you telling them so?

Branding – Dressing Your Business for Success “I’ve got a logo, what more do I need?” From colors & type families to tag lines and materials. Branding’s impact on every sales effort you’ll make is so great, that it’s fair to say this is one of the most important marketing decisions you’ll ever make.

Session Two:
60 minutes + Q&A / Group Discussion Media Advertising – What’s the Big Idea? Package your sales message in a way that will demand their attention, give them something to remember, address their needs and call them to action. Get the most bang for the least ding to your wallet through tried and true media techniques.

Public Relations – Making News With the right efforts and processes every business can gain access to free publicity through the media. Creating “news” and gaining free media exposure isn’t just for the “big guys”. Are you getting your fair share?

Session Three:
60 minutes + Q&A / Group Discussion Web Sites – The World Wide Web of Confusion Everyone says you need a big, fancy web site. Maybe, maybe not. The ins and outs of building and maintaining your company’s office/store front. What to expect (and not expect) from your web site.

Internet Marketing – Should you be a social butterfly? The search engines will soon run the world. What do they want from you and how can you put them to work for your business. Plus: Getting ‘social’ on the web; blogs, Twitter, LinkedIn. Are they right for you?

Bonus! FREE to all registered RBA expo exhibitors! Trade Shows – EXPOsing Yourself to the World! In this business, impact and perception are everything. You’re making the big effort to put yourself out there, so do it right. Tips & Techniques for getting the most from your trade show investment. Exhibit suggestions and advice for cost-effective selling solutions that work!

All sessions include: – Detailed handouts outlining each section presented – Easy to use worksheets to assist you in your efforts – Q&A time after each session

Four seminars in one half-day commitment!
Advance registration required at www.c8group.net/mbd

Time: 8:00am to 1:00 pm
Date: September 15, 2009
Price: One Session: $25.00
Price: Two or more: $40.00

Hilton Garden Inn
270 West Route 59
Nanuet, NY 10954
(845) 623.0600

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